With this information, they can boost or lower your ranking, so when it comes to creating your board, you want to make sure the user gets as much bang for their buck as possible. If the user clicked on any external links

In this way, Pinterest wants to show users the highest content quality first, and they figure this out mainly by knowing: Home Feed Search- Clicking on relevant pins on the homepage will generate more relevant content.Visual Search- searching a particular image by use of the search icon.Keyword Search- typing your request into the search bar.When it comes to the Pinterest platform, the site is similar to Google, as a user can search in three different ways: After a few minutes of scrolling the page, you realized that what you were looking for was not there, and you backed out and continued to search another webpage.You type in your question, scrolled up and down the first page, and finally choose a page to review and utilize.Think back to the last time you needed an urgent answer and searched Google for assistance. User interaction and engagement can result in a higher pinboard ranking.Pinterest boards need to have relevant information.Most users will find your Pinterest Board through a keyword search.Pinterest users are searching for answers, and the quality of the content matters.In simple terms, Pinterest boards are ranked by content quality, keyword search, information relevance, and user interaction and engagement.Īlthough this is heavily debated as the Pinterest Algorithm has changed drastically within the last couple of years (and months if you’ve been keeping close watch), for the most part, these four categories are the main pieces to the pie. That’s a lot of people! And what’s even more interesting is that most users are actively looking or are searching for an answer to an immediate need and will more than likely use the Pinterest search field to find solutions.įor Pinterest Creators, this means that the search bar will be a primary ally, and depending on how your boards are ranking in the search results, you may want to make a few adjustments. 450 million monthly! This means that there can be an average of 15 million or more active users on the platform on any given day within a 30-day period. How Important are Your Pinterest Board Names?Īccording to, there are approximately 450 million monthly active users on the Pinterest platform.

Pinterest pin board